Robert Bosch LLC
2800 South 25th Avenue
Broadview, IL, 60155
Bosch, the world’s original equipment and innovation leader, has set new performance and durability standards with thenew Bosch Iridium spark plug. Bosch Iridium employs OE (original equipment) design, material, and manufacturing techniques to provide a highly advanced, long life spark plug for modern high-tech engines.
“Bosch works closely with vehicle manufacturers to develop and improve spark plugs for their vehicles, and we transfer this knowledge and expertise to the spark plugs we produce for the replacement market,” Wilkinson said. “Bosch’s strategy has been to use advanced technology, materials and innovation to offer premium quality spark plugs that provide superior performance and durability for the motorist, and Bosch’s new Iridium spark plugs do just that,” said Mark Wilkinson, Group Product Manager, Spark Plugs for Bosch.
Iridium Utilizes ‘Exact Spark Projection’
“Powerful new engines, especially those utilizing Gasoline Direct Injection (GDI) and turbochargers, require significant changes in OE spark plug design. Vehicle manufacturers have focused on exact ‘spark projection’ and special materials to create the best spark in the latest generation of engines,” he said.
‘Spark projection’ refers to the actual location of the spark in the combustion chamber.
The new Bosch Iridium maintains correct spark projection and utilizes finewire Iridium technology to deliver best performance. It has a 360 degree continuously laser-welded iridium center electrode made from a proprietary iridium alloy with application specific spark location, as well as an iridium- platinum inlaid, tapered ground electrode to provide top performance and durability for tens of thousands of miles.
“The Bosch Iridium plug is, in reality, an upgrade for many vehicles not originally equipped with Bosch plugs. For applications where Bosch is not the original plug, we designed and produced our Bosch Iridium to have a spark projection the same as or most like that of the OE plug. This is very important, especially in GDI applications,” Wilkinson indicated.
“One of the keys to the new Bosch Iridium plug’s outstanding performance and durability is the extensive use of precious metal in both the center and ground electrodes, and the unique Bosch 360-degree Continuous Wave Laser Welding, which fuses the fine wire iridium pin to the base of the center electrode, ensuring that there will be no cracking in the intense heat and pressure of combustion.”
Bosch’s Iridium is the industry’s only spark plug that utilizes a special iridium alloy fine wire center electrode design and 360-degree continuouslaser-welding, plus a laser welded iridium-platinum-inlay on the ground electrode. This combination provides a stronger spark with lower, more stable ignition voltage requirements, and a more durable and longer-lasting spark plug.
“The new Bosch Iridium’s ‘Best in Class’ OE design, competitive pricing, vehicle coverage, 7-year satisfaction guarantee, and installer warranty make it clearly the best value in the market for repair shops, distributors and motorists,” Wilkinson said.
Bosch Iridium is backed by a 7-year consumer satisfaction guarantee and a 12-month professional technician warranty that covers parts as well as labor based on an average rate and ALLDATA® published labor times, and an 800 number to track claims.