Promoting Car Care

Advertising and Promoting a Car Care Event

You can successfully organize and promote Car Care Events to partner with advertisers and help educate vehicle owners about the importance of proper vehicle maintenance, repair, and enhancement.

Each April is “National Car Care Month” and October is “Fall Car Care Month”. These two months represent prime times to conduct local events because most industry manufacturers, service providers and trade associations focus their promotional efforts during this time.

You can educate your audience about the benefits of safer, better performing, and more economical vehicles that contribute to a cleaner environment. Car Care Events offer an excellent value-added promotional opportunity for your advertisers.

The Car Care News Service encourages you to tailor your event to your specific community: its personality, interests and people.

Conduct an Advertiser Breakfast

Through this breakfast, area businesses can be encouraged to participate, as sponsors, in your event.

Prospective advertisers will respond when presented with facts about your audience demgraphics, potential return on their investment, benefits of community involvement, and the possability of manufacturer-supported, local co-op advertising support.

Host a Car Care Fair

A Car Care Fair is an assembly of sponsored auto-related displays and demonstrations. Its purpose is to educate, and demonstrate that there is a direct relationship between routine vehicle maintenance and highway safety, air quality, performance, and fuel economy.

Make sure sponsor exhibit tables are well-supplied with a variety of hand-out material. Many automotive aftermarket companies are happy to send you informative literature.

Local non-automotive sponsors are often willing to provide their own information and discount coupons.

Contact us for more information.