Promoting Car Care

Attract New Customers with a Live Car Care Event

You can join with thousands of other parts and service dealers to successfully organize and promote live events to educate current and potential new customers about the importance of proper and timely vehicle care.

Each April is "National Car Care Month" and October is "Fall Car Care Month." These two months represent prime times to conduct local events because most industry manufacturers, service providers and trade associations focus their promotional efforts during this time. However, any time of year will work.

Live events educate motorists who care about cleaner air, safer highways, peak performance, reduced operating cost, and a more satisfying ownership experience.

Assemble auto-related displays and demonstrations to educate, and demonstrate that there is a direct relationship between routine vehicle maintenance and highway safety, air quality, performance, and fuel economy.

Make sure sponsor exhibit tables are well-supplied with a variety of hand-out material. Many automotive aftermarket companies are happy to send you informative literature.

Local non-automotive retailers are often willing to provide their own information and discount coupons.

Live events offer an excellent community service and potentially profitable promotional opportunity for parts and service dealers. Make sure to tailor your event to your trading area; its personality, interests, and people.

Contact us for more information and resources.